According to Strauss, the clandestine society of men he describes here take wagers in clubs and bars throughout the Western world over just who can chalk up the most Casanova-like quantities of pickups and seductions. But this isn't merely for the thrill of an army of sexual conquests -- all of this is coded and organised according to an almost military-style ritual, with an elaborate series of rules and regulations that the participants rigorously follow. Strauss went undercover in this glamorous world, and learned the secrets of these top-drawer seducers. But, for him, there was a useful corollary affect: Strauss found himself transformed from a nerdish, unconfident journalist into a silver-tongued Lothario, quite the equal of many of the ladykilling males he had been enjoying the company of. For him, the ultimate accolade was being noted The World's Number One Pickup Artist -- and then he made the mistake of setting his sights on a woman who could give every bit as good as she got.

The world of excess presented here is not one most of us move in, but (if the truth were told) it has its irresistible attractions. Strauss wheels in such celebrities as Tom Cruise and Courtney Love, and this unblushing peek into a secret world where sex and seduction are treated with cool scientific detachment is mesmerisingly readable. --Barry Forshaw
Amazon.com
Are you just another AFC ("average frustrated chump") trying to meet an HB ("hot babe")? How would you like to "full-close" with a Penthouse Pet of the Year? The answers, my friend, are in Neil Strauss's entertaining book The Game. Strauss was a self-described chick repellant--complete with large, bumpy nose, small, beady eyes, glasses, balding head, and, worst of all, painful shyness around women. He felt like "half a man." That is, until a book editor asked him to investigate the community of pickup artists. Strauss's life was transformed. He spent two years bedding some fine chiquitas and studying with some of the North America's most suave gents--including the best of them all, the God of the pickup "community," a man named Mystery.

Mystery is an aspiring Toronto magician who charges $2,250 for a weekend pickup workshop. He is not much to look at: a cross between a vampire and a computer geek. But by using high-powered marketing techniques he's turned seduction into an effortless craft--even inventing his own vocabulary. His technique sounds like a car salesman's tip sheet: his main rule is FMAC--find, meet, attract, close. He employs the "three-second rule"--always approach a woman within three seconds of first seeing her in order to avoid getting shy. Other tricks: Intrigue a beautiful woman by pretending to be unaffected by her charm; also, never hit on a woman right away. Start with a disarming, innocent remark, like "Do you think magic spells work?" or "Oh my god, did you see those two girls fighting outside?" And finally, the most important characteristic of the pickup artist--smile.

After two years, Strauss ends up becoming almost as successful as Mystery, but he comes to an important realization. His techniques were actually off-putting to the woman he ended up falling in love with. And they never prepared him for actually having a relationship. After a while, he ran out of one-liners and had to have a real conversation. Still, The Game is a great read that may help some AFCs come out of their shells. --Alex Roslin