What's better for a small business owner, SEO or PPC?
SEO is by far the best way to go for your business. A well implemented SEO strategy is long lasting whilst PPC only works while you keep paying the bills. Also through good SEO work many of my clients have far exceeded their web traffic expectations and no longer need to spend money on PPC. A good way / analogy to think about it is the difference to buying and renting a house, rent money is down the drain, whilst paying a mortgage and buying a house is investing in your future. The same is true of SEO, where as PPC is only a short term gain and really money down the drain.